01
Honest Diagnostics
We tell you what your truck actually needs — not what makes us the most money. Sometimes that's a $200 fix instead of a $4,000 rebuild. Customers come back because of that.
Our Story
About Elite
A locally owned custom shop built on hard work, honest diagnostics, and a real passion for building lifted trucks and bringing engines back to life.
Lockport, LA
Colin Richard, Owner
Husband, father of two, and lifelong gearhead.
Meet the Owner
Colin Richard
Colin Richard opened Elite Custom Automotive in January 2025 — but the work in this bay isn't new. For over a decade, Colin has owned CTR Pro Coat, the ceramic coating and detail business that serves Lafourche and Terrebonne Parish from this same Lockport shop.
Elite is the expansion: the same standards and the same crew, now handling the full picture — 2-inch leveling kits on daily drivers, full engine rebuilds on project trucks, wheel and tire fitment, transmission swap service, and the day-to-day repair work that keeps drivers on the road. Colin is a certified installer for BDS, Cognito, and Superlift suspension.
Every job at Elite starts the same way: a real diagnostic, an honest quote, and clear communication about what the work involves. The reviews say it best — customers leave with their truck fixed right and their money respected.
Why It Started
It All Starts
With a Dream
Elite isn't just a shop — it's a family business built on the same passion Colin's been chasing since he was a kid. The same passion he's now passing down to his own.
Every lift kit, every rebuild, every custom build that rolls out of the Lockport bay starts the same way it always has: someone shows up with a dream for their truck, and the Elite team makes it real.
That's the work. That's the why.
How We Work
Our Core Values
02
Brand-Name Parts, No Shortcuts
We use the brands we'd put on our own trucks: BDS, Cognito, Fox, King, Fuel, Toyo, Nitto. No off-brand suspension components, no reused gaskets, no cutting corners.
03
Family-Oriented Service
Colin and the Elite team treat every customer like a neighbor — because down here, most of them are. From small fixes to ground-up builds, the same crew handles your truck start to finish.
Where We Work
Serving Bayou Country
Elite Custom Automotive is based at 5609 LA-1, Lockport, LA and serves truck owners and drivers throughout Lafourche and Terrebonne Parish.
Lockport, LAHouma, LAThibodaux, LARaceland, LALarose, LAGalliano, LACut Off, LAMathews, LABourg, LASchriever, LAChauvin, LA
Let's Build Something
Whether it's a leveling kit, a full custom build, or a major engine rebuild — Colin and the team are ready to talk it through.